All work
Case study

Amy Angus
Naturopathy

A bespoke website for a Brisbane naturopath specialising in women's hormonal health. Custom-coded, editorial in feel, warm in voice, and engineered to convert browsers into booked consultations. Fully owned, no platform lock-in.

NaturopathBrisbane, QLDCustom arrangement2025
amyangusnaturopathy.com.au
Amy Angus Naturopathy website homepage
Explore the live site
2–3
weeks to launch
5
custom pages built
100%
copy written by Make It Media
100%
custom built

The brief

A website as good as the work

Amy is a degree-qualified clinical naturopath in Brisbane specialising in women's hormonal health: endometriosis, PCOS, PMDD, adenomyosis, and gut healing. She serves clients Australia-wide.

She needed a bespoke website that positioned her as a premium, evidence-based practitioner. Editorial in feel, warm in voice, and engineered to convert browsers into booked consultations. And she needed someone who understood the naturopathic world well enough to write the copy without her having to explain it.

That's where Make It Media came in.

⚡
The problem
Outdated template site on an old platform. Slow load times, no booking integration, generic copy that didn't reflect her clinical specialisation in hormonal health, and no SEO foundations.
✦
The solution
A custom-coded 5-page site with full blog system, editorial design, Simple Clinic booking integration, Google Reviews carousel, GA4 + Microsoft Clarity analytics, and copy written in an evidence-based tone by a naturopath. Built to look like a boutique clinic, not a one-person business.

Before & after

The difference

Before - old site
before home desktop
After - Make It Media
after home desktop

Page selectors are synced. Changing one updates both sides simultaneously.

Before
  • Outdated template platform, slow load times
  • Generic design that didn't reflect clinical expertise
  • No online booking system
  • Copy without clinical context or patient language
  • No blog, no SEO, no analytics
  • Not optimised for mobile
  • No clear path from browsing to booking
After
  • Custom-coded Next.js 14 site, fast and scalable
  • Editorial design system with bespoke brand palette
  • Full blog system with dynamic routing and SEO slugs
  • Simple Clinic booking + Netlify Forms integration
  • Evidence-based copy written by a naturopath
  • Google Reviews carousel and social proof throughout
  • GA4 + Microsoft Clarity from day one

What was delivered

Every piece of the puzzle

01
Custom-coded 5-page site
Home, About, Services, Blog, Contact. Custom-coded in Next.js 14, not a template, not Squarespace. Built for performance, SEO, and future-proof scalability.
02
Full blog system
Dynamic routing, long-form articles, and SEO-optimised slugs ready to scale content marketing. Built to grow with the practice.
03
Editorial design system
Bespoke brand palette (emerald, magenta, sage, taupe, cream). Cormorant Garamond + DM Sans typography pairing. Magazine-style layouts with dual-image composites and layered scroll animations.
04
Conversion architecture
Services page with category cards and clear pathways from symptom to consultation. Google Reviews carousel and testimonials pulling social proof into the conversion flow. Every page drives toward booking.
05
Simple Clinic + Netlify Forms
Seamless consult scheduling via Simple Clinic. Branded contact form with Netlify Forms integration. No third-party clutter, no spam.
06
SEO + analytics from day one
Sitemap, meta optimisation, semantic HTML, and image alt text for organic discoverability. GA4 + Microsoft Clarity wired in for analytics and heatmap tracking.

The process

How we built it together

01
Discovery session
A 60-minute brand messaging session to understand Amy's practice, her ideal patients, what she wanted to be known for, and what wasn't working about her old site.
Week 1
02
Copy & strategy
All 5 pages of copy written using clinical background knowledge and patient search behaviour. Sent to Amy for review. Minimal changes needed because the brief was done properly upfront.
Week 1–2
03
Design & build
Visual identity developed, then full site built in Next.js. Simple Clinic booking connected, all pages built and reviewed with two rounds of revisions.
Week 2–3
04
Launch & handover
Site deployed to Netlify, domain connected, GA4 and Search Console live. Full walkthrough with Amy so she knows how to manage her site going forward.
Week 3

Tech stack

FrameworkNext.js 14 (App Router)
StylingTailwind CSS
AnimationsFramer Motion
BookingsSimple Clinic
FormsNetlify Forms
AnalyticsGA4 + Microsoft Clarity
HostingNetlify CDN

Ready to be next?

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this good too.

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