All work
Case study

Amy Angus
Naturopathy

A complete digital rebuild for a Brisbane naturopath — new custom website, brand identity, Simple Clinic integration, and SEO foundations. From outdated and invisible to polished and bookable.

NaturopathBrisbane, QLDCustom arrangement2025
amy-angus-naturopathy.com.au
✦
Amy's live site
Replace with screenshot
2–3
weeks to launch
5
custom pages built
100%
copy written by Make It Media
100%
custom built

The brief

An outdated site that didn't reflect her expertise

Amy had been practising naturopathy for years but her online presence didn't match the quality of her work. Her existing site was built on an outdated platform — slow, generic, and not converting visitors into bookings.

She needed something that felt premium, personal, and professional — a site that immediately communicated her expertise and made it easy for patients to book. And she needed someone who understood the naturopathic world well enough to write the copy without her having to explain it.

That's where Make It Media came in.

⚡
The problem
Outdated site on an old platform. Slow load times, no booking integration, copy that didn't reflect her clinical expertise, and no SEO foundations in place.
✦
The solution
A fully custom website with professional copywriting, Simple Clinic integration for online bookings, on-page SEO, GA4 analytics, and a brand identity that finally matched her level of practice.

Before & after

The difference

Before — old site
before home desktop
After — Make It Media
after home desktop

Page selectors are synced — changing one updates both sides simultaneously.

Before
  • Outdated platform, slow load times
  • Generic template design
  • No online booking system
  • Copy written without clinical context
  • No SEO foundations or analytics
  • Not optimised for mobile
  • No clear patient journey
After
  • Custom-built — fast, modern, scalable
  • Unique brand identity and visual design
  • Simple Clinic booking integration
  • Practitioner-written copy that speaks to patients
  • GA4 + Google Search Console live
  • Fully responsive across all devices
  • Clear path from landing to booking

What was delivered

Every piece of the puzzle

01
Custom website build
5-page site built from scratch with custom animations. No templates, no shared aesthetic with any other site.
02
Brand new visual identity
Colour palette, typography, and visual language developed from scratch to reflect Amy's clinical expertise and warm, approachable practice style.
03
Professional copywriting
Every word on the site written by Make It Media — using naturopathic clinical background to write copy that speaks your patients' language and converts.
04
Simple Clinic integration
Online booking linked directly to Amy's Simple Clinic account. Patients can book, complete intake forms, and manage appointments without Amy's manual involvement.
05
SEO foundations
On-page SEO across all pages — meta titles, descriptions, semantic HTML structure, image alt text, and Google Search Console setup and verification.
06
GA4 + analytics setup
Google Analytics 4 and Microsoft Clarity installed and verified. Amy can see exactly where patients come from, which pages they visit, and where they drop off.

The process

How we built it together

01
Discovery session
A 60-minute brand messaging session to understand Amy's practice, her ideal patients, what she wanted to be known for, and what wasn't working about her old site.
Week 1
02
Copy & strategy
All 5 pages of copy written using clinical background knowledge and patient search behaviour. Sent to Amy for review — minimal changes needed because the brief was done properly upfront.
Week 1–2
03
Design & build
Visual identity developed, then full site built in Next.js. Simple Clinic booking connected, all pages built and reviewed with two rounds of revisions.
Week 2–3
04
Launch & handover
Site deployed to Netlify, domain connected, GA4 and Search Console live. Full walkthrough with Amy so she knows how to manage her site going forward.
Week 3

Tech stack

FrameworkNext.js 14
StylingTailwind CSS
AnimationsFramer Motion
BookingsSimple Clinic
AnalyticsGA4 + Clarity
HostingNetlify
“

Amy's testimonial will appear here — check your messages!

A
Amy Angus
Naturopath · Brisbane, QLD

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